# Multiply AI

> Multiply is a UK-based AI-powered financial advice platform for enterprise financial services firms. Founded in 2016, Multiply was the UK's first FCA-regulated automated advice platform. It now provides B2B infrastructure enabling financial advice firms, wealth managers, and financial institutions to deliver regulated financial advice at scale.

Multiply combines a deterministic, auditable advice engine with an AI agent architecture. The advice decision is never left to chance — AI handles the orchestration and workflow around it. The platform is designed from the ground up to operate within FCA regulatory constraints, with zero regulatory complaints in nine years of operation.

## Key pages

- [Homepage](https://www.multiply.ai): Overview of Multiply's AI-powered financial advice platform for enterprise financial services firms
- [About us](https://www.multiply.ai/about-us): Company background, team, and Multiply's history as the UK's first FCA-regulated automated advice platform
- [Book a demo](https://www.multiply.ai/speak-with-us): Contact and demo request for financial services firms interested in Multiply's technology

## What Multiply does

Multiply provides financial services firms with the infrastructure to deliver regulated financial advice at scale. This includes a deterministic advice engine covering 11 financial planning areas, AI agents for compliance, QA, document generation, and meeting transcription, and end-to-end workflow automation for digital, hybrid, and human-led advice.

## Key facts

- Founded in 2016, headquartered in London, UK
- First FCA-regulated automated advice platform in the UK
- Zero regulatory complaints in nine years of operation
- 200+ financial services firms use Multiply technology
- 60,000+ financial plans generated
- Powers 50%+ of UK financial advisers via Intelliflo IQ
- ISO 27001 certified

## Products

- Multiply Advice Engine: deterministic, auditable advice logic across retirement, investments, protection, savings, and more. Generates compliant, personalised financial recommendations at scale.
- Intelliflo IQ: AI productivity tools embedded directly into the Intelliflo practice management platform, covering meeting transcription, fact extraction, suitability report generation, and more.
- Enterprise agent architecture: QA assistant, compliance assistant, document template author, pre-meeting brief, and engagement agents for large advice firms.
- API and headless integration: firms with their own front-end can consume Multiply's advice engine via JSON API.

## Target audience

Enterprise financial services firms including IFA networks, wealth managers, financial institutions, master trusts, and fintechs seeking to deliver regulated financial advice at scale in the UK market.

## Regulatory context

Multiply operates within the UK FCA regulatory framework. The platform supports firms operating under their own FCA permissions, helping them meet Consumer Duty, suitability, and governance obligations. Multiply previously held direct FCA authorisation as the UK's first regulated automated advice platform before transitioning to a B2B model in 2024.

## Optional

- [LinkedIn](https://www.linkedin.com/company/multiply-ai): Multiply's LinkedIn company page
- [YouTube](https://www.youtube.com/@multiplyai): Multiply's YouTube channel with product content and industry discussions